Transpool

Transpool is a new, very practical shared transport system that takes people from the Pamplona train station to a stop just around their house.
The brand identity is inspired by the connection between the Mancomunidad of Pamplona and Renfe. It features a color palette that references both entities and incorporates geometric shapes from the Mancomunidad logo to evoke movement. The illustrations are modern and friendly, designed to reflect the comfort of the service.

Concretely, the logo with the two "o"s in Transpool serve as wheels to represent this new transportation service, combined with shapes that reference the service from the train station through the dark magenta line on top of the 'o' and the 'l'. All of these elements combined, make Transpool have an approachable and clean style.​​​​​​​