Travesia Izpiritua

At the Oteiza Museum, an inclusive and sensory experience was made. A experience where everyone can immerse themselves in the works of Jorge Oteiza, exploring their own spirituality in relation to the concept of void. At "Travesía Izpiritua," the key is to promote equal access to art through an innovative experience that uses darkness as a medium to create a space where everyone can feel and understand art in its most genuine form, without limitations.

The main concept behind the logo was to portray the three main senses that are used during the experience: touch (hand) and listening (ear) which when combined, create the vision (eye) in the negative space, representing how this two senses turn into the "eyes" of visually impaired people. Additionally it was all about the play of the shapes in order to relate the senses with the feeling of spirituality that is present in each human being. Moreover, there is a use of bright colors to attract people to this new experience, as well as accesible formats (navilense QR), experiential marketing and physical brochures that will be placed on the associations of blind people.