Mamú

Mamú is a brand created by two moms aiming to offer healthy ice cream for kids. They wanted a pastel color palette and a character to connect with children. Drawing inspiration from animals related to the poles and the idea of health, a prehistoric theme emerged.

The result was Mamú, inspired by the woolly mammoth, with a name chosen for its easy pronunciation by kids. Mamú's backstory ties to the Arctic 4,000 years ago, when everything was natural, purely nutritious, purely healthy. Now, Mamú has traveled to the present with a mission: to remind kids of the joy and importance of eating healthy, especially through delicious ice cream.