Al Calduccio is a take-away concept that brings the tradition of homemade Italian food into a contemporary, urban context. Aimed at a young audience that values quality but lives a fast-paced lifestyle, the brand responds to the need for good food without compromising time.

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The identity is built around a system of characters —Tomatina, Signor Calduccio and Pazzo— that bring personality and coherence to both the visual and verbal universe. Through them, the brand develops a close and engaging tone that connects emotionally with its audience.​